Scope of work
Everything included in the rebuild.
The pages you have been clicking through are working front-end code, not screenshots of a design. This is what turning them into a live platform involves — stated in full, including what is deliberately left out.
Foundation
The website itself
Get the site back up first
Before anything else. A working homepage on your own domain within days, so Google stops finding a maintenance page where your treatment pages used to be. The full build follows behind it.
Complete rebuild
Every page designed, written and built from scratch, with all seven years of existing URLs carried across via proper redirects so the history is preserved rather than discarded.
Speed engineering
Target 90+ mobile PageSpeed and under 500 KB first load. Images compressed to WebP, no render-blocking web fonts, global CDN.
501 reviews put to work
Your rating and review count in the first screen, pulled live from Google so it stays current, with Review structured data so stars can appear in search results too.
Content written for you
600–900 words per treatment page — who it suits, what it feels like, downtime, pricing, aftercare — written from your protocols and reviewed by you before publication.
Accessibility & compliance
Keyboard navigation, screen-reader labelling, colour contrast and clear medical disclaimers — which matter commercially as well as legally.
Being found
Search, local and AI visibility
Index recovery
Getting your pages back into Google's results after the outage — resubmission, redirect mapping and monitoring until the seven years of history is working again.
On-page SEO, every page
One correct H1 per page, a written title and description for each, proper heading hierarchy, internal linking and clean URLs.
Google Business Profile
Claimed, verified, photographed and completed, pointed at the restored site — with Bishop Arts and Oak Cliff explicitly served.
Directory cleanup
One consistent name, address and phone number pushed to Yelp, Apple Maps, Bing Places and the aesthetics aggregators.
Structured data
MedicalBusiness, Service, FAQPage and Review markup so Google and AI assistants can read your treatments, hours, rating and answers directly.
Written for AI search
Every heading phrased as a real client question with the answer directly beneath — which is how ChatGPT, Perplexity and Google's AI answers choose what to quote.
Making money
The revenue tools
This is what separates a website from a platform. Each one moves a different number: bookings, prepaid revenue, repeat rate, and basket size.
Your own appointment engine
Four-step booking on your own domain, in your own brand — replacing the Square microsite with something that looks like Bella. No per-booking fee, and the client record stays with the practice. See it
Bella Rewards
Credit earned on every treatment and product, applied automatically at the next booking. On injectables — repeated every three to four months — this is what decides who gets the repeat. See it
Branded gift cards
Paid today for treatment delivered later, with each card introducing somebody who has never visited — arriving on a friend's recommendation.
Retail and aftercare
Products attached to the treatments they follow, bundled into regimens, carrying points on every order, with refill reminders timed to when the bottle actually runs out.
Free skin assessment
A short questionnaire producing a personalised recommendation. The client gets genuine guidance; you get a named lead with a stated concern from somebody not yet ready to book.
Page map
What gets built
Pages marked "in this preview" are already clickable.
| Page | Status | Purpose |
|---|---|---|
| Homepage | In this preview | Single commercial H1, treatments with imagery and pricing, booking, rewards, your story, FAQ, location |
| Booking | In this preview | Four-step appointment engine with live availability |
| Rewards | In this preview | Earning rates and referral credit |
| Treatment pages | In the build | 600–900 words each, own H1, own schema, own booking CTA |
| Your story & team | In the build | From one room in Highland Park to five in Bishop Arts — the trust signal clients look for |
| Before-and-after galleries | In the build | Consent-managed result galleries per treatment |
| Gift cards | In the build | Amount selection, personal message, scheduled delivery |
| Shop | In the build | Aftercare attached to the treatments it follows |
| Article hub | In the build | The question-led content that wins non-brand search — nothing published since 2020 |
| Policies | In the build | Privacy, cancellation, medical disclaimer |
The investment
What it costs, and what it has to return
Patient Revenue Platform
Complete rebuildUS$10,000
50% to start · 50% before launch
Roughly 6–8 weeks
What that covers
- Emergency restore — a working site on your domain within days
- Full rebuild — every page written, designed and built
- All existing URLs preserved with proper redirects
- Index recovery and resubmission to Google
- Custom appointment booking engine, no plugin fees
- Branded gift card system
- Bella Rewards points programme
- Aftercare shop with refill automation
- Before-and-after gallery system with consent management
- Complete on-page SEO across every page
- Google Business Profile claim and verification
- Structured data for treatments, FAQs, reviews and location
- Speed engineering to 90+ mobile
- Search Console and Analytics set up and handed over
What has to happen to pay for it
Two independent routes to break-even, and the project delivers both at once. This is deliberately conservative — it assumes no improvement in search ranking at all, which is the outcome we are actually working toward.
Get back online
A working site on your own domain, so Google stops finding a maintenance page. Search Console connected and pages resubmitted. This happens first, before any design conversation.
Design, content and the platform
Every page written and built. Booking engine, gift cards, rewards and shop integrated. Treatment photography shot or directed.
Speed, structured data and testing
Performance engineering to 90+ mobile, structured data across all pages, and full testing on real devices before anything goes live.
Go live and hand over
Migration with redirects so none of the seven years is lost, submission to Google, and a training session so your team can run it.
Straight answers
What is not included
Stated up front, because a scope that pretends to cover everything covers nothing.
Recovering the old WordPress site as-is
We rebuild rather than repair. Restoring an install that has already failed buys time until the next failure, and the existing site has published nothing since 2020 anyway. What we do preserve is every URL, so the search history transfers.
Ongoing content writing after launch
The build includes all treatment copy plus the initial article set. Publishing new articles every month afterwards is a separate retainer — worth doing, but not bundled in here so the price stays honest.
Paid advertising
No Google or Meta ad spend and no campaign management. The platform is built so ads convert far better when you do run them, but the media budget is yours to decide separately.
Hosting and domain renewal
Typically $20–$50 a month depending on traffic, billed directly to you rather than marked up through us. Your domain is paid to January 2027.
A guaranteed ranking position
Nobody can honestly promise a specific position on Google, and anyone who does is selling something. What is committed to here is every technical and content factor within our control, executed properly.