The website is offline
Serving a maintenance page instead of the practice.
What this means
Someone hears about Bella from a friend, searches your name, clicks the first result — and gets a maintenance notice. They do not call to check whether you are open. They go back to Google and click the next med spa.
Your Square microsite still takes bookings, so the practice keeps running. But every person who reaches the main domain first is lost silently, and there is no way to count them.
What it costs
Every new client who searches your name rather than walking past the door. In aesthetics that is most of them — this is a research-heavy, reputation-driven purchase, and 501 reviews mean a lot of people are searching you.
Fixed by
A working site back on your own domain, fast. Even a single strong page beats a maintenance notice — and the full build follows behind it.